Looking at some media trends in the digital age
Looking at some media trends in the digital age
Blog Article
This post lays out a few of the most significant modifications in consumer behaviours when it pertains to consuming media.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the way in which people are getting their news is also evolving. Individuals are increasingly turning towards internet news sources, instead of viewing television, to find out about present worldly affairs. However, simultaneously, due to a constant circulation of knowledge, individuals are coming to be overwhelmed by big quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is clearer and easier to navigate. These days it is common to see news channels that have large followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing individuals with trusted and authenticated news sources, in a style they can readily follow.
In the current digital age, smart phones have become one of the most popular tools that individuals are using to watch videos and access media. Nowadays, many social media networks are offering endless feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a variety of personalised material and interact instantly, making these videos far more interesting and addicting than conventional content. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Subsequently, this trend is changing the way people are actively looking for and counting on to get information, in a much faster, much shorter and more accessible format.
In the last few years, with the growth of digital content, the way in which individuals consume media has changed substantially. For many years, conventional television was the primary source of household home entertainment for the majority of people. However, from the development of streaming platforms, many audiences are averting from set up tv, particularly among younger people. Instead, international media content analysis reveals that more people are buying memberships to streaming services, which strongly evidences the shift in audience consumption practices. These options are popular for allowing individuals to view the shows and movies they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among viewers . today. These modifications show the move towards user-controlled viewing interests in the market.
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